What is Reputation Management?
Online reputation management (ORM) is the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet. It helps drive public opinion about a business and its products and services.
By using ORM( Online reputation management ) , a company may try to mitigate the effects of a negative viral video, articles, reviews & create proactive marketing strategies for online consumption or broaden its domain holdings to ramp up online visibility.
One broad ORM philosophy is using positive material to counteract, balance or “push” negative material. An example is using online content to influence Google’s search engine results pages (SERP). Because the first SERP page can hold only a finite number of results, some successful ORM projects include generating large amounts of positive content about a company or entity. Other ORM campaigns involve multichannel strategies, including email, social media and website projects.
There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales.
Why is Reputation Management Important?
Online reputation management or ORM helps your brand name whether its a business or a personality. There are many people and competitors talk about your company, many things are positive and negative. ORM helps you mitigate the effect of bad mouth about your brand. Online Reputation Management will avert negative buzz, safeguard and nurture your brand equity, impact sales and revenue In-depth Consultation Before we conduct any effort to improve your online reputation, the first thing we need to do is to conduct in-depth consultation with you. We need to know if there are pressing issues affecting your image to prospects online.
What are activity involved While doing ORM
ORM is a mix of many activity to promote positive words about the company and remove the negative talks about brand. It includes Social Media Marketing, SEO, Review site, Articles, press release any many more stuff.
Reputation Defender Plans
Reputation handlers can build extensive website projects to distribute text, video or other elements, or use social media analytics to determine a company’s status before engaging in products that influence reputation on a social media platform like Facebook or Twitter.
Pro
For your website
$349/mo
Pro Includes
Some great features:
- 20 Key Words Optimized
- 5 Top 10 Ranking Guarantee
- Weekly Reporting
- Keyword Research and Analysis
- Web site Structure Optimization
- Content Optimization – Implementation of H1-H4 & Bold tags to Content
- 15 Web 2.0 link creation
- 5 Free Blog Creation
- 10 Profile Page Creation
Premium
Preferred by professionals
$599/mo
Premium Includes
Some great features:
- 20 Key Words Optimized
- 5 Top 10 Ranking Guarantee
- Weekly Reporting
- Keyword Research and Analysis
- Web site Structure Optimization
- Content Optimization – Implementation of H1-H4 & Bold tags to Content
- 15 Web 2.0 link creation
- 5 Free Blog Creation
- 10 Profile Page Creation
Enterprise
Used by teams
$999/mo
Enterprise Includes
Some great features:
- 20 Key Words Optimized
- 5 Top 10 Ranking Guarantee
- Weekly Reporting
- Keyword Research and Analysis
- Web site Structure Optimization
- Content Optimization – Implementation of H1-H4 & Bold tags to Content
- 15 Web 2.0 link creation
- 5 Free Blog Creation
- 10 Profile Page Creation
What Our Clients Say
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